AI visibility audits for B2B SaaS

Stop guessing what AI tells your buyers about you

A one-off audit that shows exactly how ChatGPT, Claude, Gemini and Perplexity describe your product, plus the fixes that move you up the answer.

Book your audit → See a sample report

£1,750·Delivered in 5 working days·B2B SaaS only

AI Visibility Score, out of 100

Patchy visibility

Presence

41%

of responses mention Northwind

Sentiment

1.45/2

how favourably it is described

Accuracy

1.20/2

47 factual issues flagged

Prominence

70%

named first when present

Presence by query type

Where in the buying journey the brand shows up. Each bar is coloured by the band its presence falls into.

Brand accuracy

90.6%

Follow-up

80%

Comparison

75%

Discovery

7.5%

Competitor

4.2%

Use-case

3.1%

0255075100

Strong Visible Patchy Invisible

Sample report page · real audit, client anonymised

The problem

The invisible sales call you’re not on

Every day, your buyers ask ChatGPT, Claude, Gemini and Perplexity which tools to shortlist. The assistants answer confidently. Sometimes they recommend your competitor by name. Sometimes they describe your pricing from a page you deleted in 2023. Usually, nobody at your company knows either way.

When a buyer asks an AI assistant for recommendations, three things can happen to you.

Recommended

You’re recommended

The assistant names you, describes you accurately, and you enter the shortlist before you’ve spent a penny reaching that buyer.

Absent

You’re absent

The assistant recommends two or three competitors. The buyer never learns you exist. No impression, no click, no data. You lost a deal you’ll never see in any dashboard.

Misrepresented

You’re misrepresented

The assistant mentions you but gets your pricing, features or positioning wrong, because it’s working from a stale page, an old review, or a Reddit thread from 2022.

Most SaaS companies have no idea which of these is happening. Google Analytics won’t tell you. Your SEO tool won’t tell you. The audit will.

The method

What I actually test

This isn’t a scan from a tool with your logo on the report. I run your brand, your competitors and your category through a structured prompt set across ChatGPT, Claude, Gemini and Perplexity, then dig into why the results come back the way they do.

✓

The prompts your buyers actually use.

“Best [category] for [use case]”, “alternatives to [competitor]”, “[you] vs [competitor]”, and a set built around your specific ICP.

✓

All four major assistants.

They disagree with each other more than you’d expect, and they fail for different reasons.

✓

Your competitors, side by side.

Visibility only means something relative to the brands you lose deals to.

✓

The sources behind the answers.

Which review sites, communities and articles the assistants draw on, and whether you’re in them.

Deliverables

What you get

Your AI Visibility Scorecard

How you show up across all four platforms: mentioned, recommended, ranked, described accurately or not. Benchmarked against up to 5 competitors.

The prompt-level gap map

For every prompt where you lose, the report names who wins and why: which page, which source, which citation the AI is leaning on. Each gap becomes a specific, briefable fix.

Citation and source analysis

The exact third-party sources the assistants trust for your category, marked with where you appear and where you’re missing. Your earned-media hit list.

The “fix this page” appendix

Your 3–5 most important pages annotated line by line: what an AI can extract, what it skips, and rewritten example sections showing the difference.

Your 90-day roadmap

Every recommendation prioritised and split into quick wins (days) and structural fixes (weeks to months), each labelled with expected effort and honest timelines.

A walkthrough plus a 45-minute call

I talk you through the findings on Loom, then we go through your questions and the roadmap live.

You also get the measurement baseline: the exact prompts, platforms and date tested, so a 90-day re-run is a true before-and-after, not a vibe check.

Timeline

How it works

Day 0Book and brief

You book, pay, and fill in a short intake: competitors, ICP, the deals you win and lose.

Days 1–3I run the audit

Structured prompt testing across the four platforms, source analysis, page-level review.

Day 5You get the report

Full written report, Loom walkthrough, and your roadmap.

Within the weekWe talk it through

45 minutes on the findings and what to do first.

Five working days, start to finish.

Who it’s for

Built for B2B SaaS

The audit works best for Series A to C SaaS companies with real competitors and a defined category, where the marketing lead has been asked “how do we show up in AI answers?” and needs a better reply than a shrug.

Probably not for you if

You’re pre-launch (nothing to audit yet), you sell in a category AI assistants never get asked about, or you want a promise of guaranteed rankings by a fixed date. Nobody honest can promise that, and the report will tell you what I found even when what I found is uncomfortable.

About me

Who’s behind it

I’m Karly Ellis, a content strategist and digital marketer who’s spent 12+ years creating and optimising websites, landing pages and email for B2B SaaS companies.

I built this audit because AI visibility turns out to be a content problem wearing a technical costume: the brands winning AI recommendations are the ones whose content answers questions clearly and shows up in the sources assistants trust. Diagnosing that properly takes someone who can read a page the way a model does and rewrite it the way a buyer needs.

FAQs

Questions

How is this different from my SEO agency’s reporting?+

Your SEO agency measures rankings and traffic. This measures whether AI assistants recommend you, describe you accurately, and cite sources you appear in. There’s some shared foundation, but the prompts, the sources and the fixes are different. Most SEO reports don’t touch any of it.

Can’t I just ask ChatGPT about my brand myself?+

You should, it’s free and mildly terrifying. But one prompt on one platform on one day isn’t a picture. The audit runs a structured prompt set across four platforms, benchmarks your competitors, traces the sources behind the answers, and turns it into a prioritised plan. The gap between “I asked ChatGPT once” and this is the gap between checking your reflection and getting a health check.

Will the results change if you run it again next month?+

Somewhat, yes. AI answers shift as models update and retrieve fresh content. That’s exactly why the report includes a measurement baseline, so re-runs are comparable, and why the roadmap focuses on the durable stuff: content that exists, facts that are consistent, presence in sources that persist.

Do you use AI to write the report?+

I use my own audit engine to run the testing at scale, because doing it by hand would take weeks. The analysis, the page reviews and every word of the recommendations are mine. You’re paying for judgement, not a printout.

What happens after the audit?+

Three options, all fine: execute the roadmap with your own team (the report is written so you can), hand it to me via the Content Programme, or do the quick wins yourself and revisit the rest later. The report is built to stand alone.

How long do results take once we start fixing things?+

Quick wins can show up in AI answers within weeks, since several platforms retrieve live content. Structural changes take one to three months to fully register. Anyone quoting faster is guessing.